If you build it...you still need to bring people to it

Is there a lack of action on your website?

Many online entrepreneurs struggle with getting enough people to their website (and then when people do come, they disappear without so much as a hello!)

If you have a website ready to collect leads, you need a traffic strategy. The best strategy is spread out among the four main types, but most of us are only utilizing one...the one that's in our comfort zone.

So I encourage you to try something new from the resources on this page!

And if you DON'T yet have a website ready to collect leads, you can check out my done-for-you

Funnel In A Day service that starts with a funnel mapping strategy session!

Build Your Unique

Website Traffic Strategy

A well-rounded website traffic plan includes strategies in each of four pillars:

  • Organic Inbound (like SEO and social media)

  • Organic Outbound (like selling in the DMs)

  • Paid (like boosted posts and ads)

  • Borrowed (like collaboration and podcast guesting)

ORGANIC INBOUND

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Social Beginnings: Comprehensive

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Levee Road Studio Pinterest Courses and Tools

This is my favorite Pinterest resource and the course that I have followed religiously. There's a free Strategy Guide updated each year with the latest changes.

The course Pinterest Rank Boost 2.0 is the one I use. I also have the Scheduling Shortcuts [Hacks For The New Pinterest Algorithm] and I use the spreadsheet it comes with daily.

Then there's Canva tempaltes and pin description prompts and swipes.

See all the tool here: https://leveeroadstudio.podia.com/a/pbl9p

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Social Media For Authors (TikTok, IG, etc.)

See all Shelby's great courses and resources for social media specifically for authors, especially her BookTok Blueprint! https://writers.shelbyleigh.co/af/176140716

BORROWED

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Being A Guest On Podcasts

How To Use Podcasts To Promote Yourself And Grow Your Business

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Book on Networking In Person

If you want to overcome your fear of walking into a room where you don’t know anyone, then this is the most important message you will ever read.

Here’s why.

You’re just one click away from getting straight up tactics that improve your networking confidence and skill so you can increase your success in business.

How To Feel Comfortable, Confident, And Courageous at networking events by Lori Saitz

ORGANIC OUTBOUND

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Cold Pitches

The YT channel Deya has a series of great videos about cold pitches starting with How To Write Cold Pitches, then How To Find The RIGHT People To Pitch, and finally Why Your Cold Pitches Are Being Ghosted

In fact, this whole playlist I Need Clients ASAP is great

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Easy Button LinkedIn Lead Generation Set Up

From Holly Jean Jackson

Automating a system to find ideal clients and message them on LinkedIn with personal touches. Learn more by emailing [email protected] and tell her Carolyn sent you!

PAID

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Amazon Ads

Mark Dawson is the go-to expert for ads for indie authors, and his site has a ton of other courses as well.

Check them out here: https://learn.selfpublishingformula.com/courses